Valerie Neslen Functional Nutrition | Madi Miller Creative
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Custom Web Design
Custom Branding
Social Media Management
Health & Wellness

Valerie neslen functional nutrition


Valerie Neslen Functional Nutrition does online and in-person nutrition consults. The goal of both her website and social media is to educate her audience on their symptoms and the importance of getting to the root cause through functional lab testing and personalized support through customized health packages.

This could be you -

Let's bring your vision to life and take your business to the next level with a brand, online home and strategy that attracts your dream audience and converts!


  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and CTA opt-ins.

  • Connected with current and possible clients on Instagram to increase follower and post engagement.

  • Directed engaged followers to Facebook Group to continue nurturing and improve conversion rate.

  • Increased followers through collaborations with accounts in the functional health education space.

  • Developed content pillars and posting strategy

  • Created several viral posts under community hashtags that led to direct sales leads and reposts.

  • Created custom content for Instagram including photo carousels, videos, graphics and industry and event-specific Instagram Stories.

  • Created Instagram contest and giveaway to assist in marketing campaign for new product launch.

  • Gathered direct leads for sales that assisted in their monthly quote goals.

  • Assisted client in strategizing lead magnet opt-ins, webinars and other strategies for lead generation and conversion.

  • Designed and created strategic sales funnels and over-hauled her existing website to assist in conversion.

  • Helped analyze current business strategies and adjust as needed. 

Goal: Increase followers on Instagram, increase lead generation through 'Calls To Action' and direct followers to Facebook Group to aid conversion. 

Result: 60% increase in followers over 6 months, gained over 2,000 new leads through CTA's, grew Facebook group from 212 members to 497 and increased lead-generation conversion rate (those who opt-in to lead magnets and then converting to buying the course and app) from 36.20% to an impressive 48.18%

Social Media Strategy & REsults

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